Branding
Velvet
A food and sweets brand with such a good reputation that people say "yum" whenever they see its products. A brand whose name alone is enough to make your mouth water.
Year :
2025
Industry :
Food & sweets
Project Duration :
3 days
Problem :
Many brands fail to express the type of food or products they sell; they don't convey what their food tastes like. It's essential to express what you want customers to feel whenever they consume your products in order to create strong connections and feelings with the people who make the brand exist.
Solution :
This project proposes a minimalist poster design that uses Pantone’s Very Peri as the primary background color. Clean, modern typography is paired with a subtle blue branch illustration, creating a harmonious focal point.
The overall composition is kept simple to let the color and illustration breathe, ensuring that the freshness and optimism of Very Peri are front and center. This approach delivers a poster that is both visually striking and elegantly understated.
Challenge :
The core creative challenge is to craft a brand identity that is not just visually appealing, but sensorially evocative. We need to translate the very essence of "sweetness" into our visuals, creating an almost tangible impression that invites the audience to imagine biting into our products and experiencing their delightful taste. This will be achieved by strategically using images and colors to communicate the rich emotions and flavors inherent in our brand, ensuring that every visual touchpoint is a delicious preview of the product experience itself.
Let's build something striking!
More Projects
Branding
Velvet
A food and sweets brand with such a good reputation that people say "yum" whenever they see its products. A brand whose name alone is enough to make your mouth water.
Year :
2025
Industry :
Food & sweets
Project Duration :
3 days
Problem :
Many brands fail to express the type of food or products they sell; they don't convey what their food tastes like. It's essential to express what you want customers to feel whenever they consume your products in order to create strong connections and feelings with the people who make the brand exist.
Solution :
This project proposes a minimalist poster design that uses Pantone’s Very Peri as the primary background color. Clean, modern typography is paired with a subtle blue branch illustration, creating a harmonious focal point.
The overall composition is kept simple to let the color and illustration breathe, ensuring that the freshness and optimism of Very Peri are front and center. This approach delivers a poster that is both visually striking and elegantly understated.
Challenge :
The core creative challenge is to craft a brand identity that is not just visually appealing, but sensorially evocative. We need to translate the very essence of "sweetness" into our visuals, creating an almost tangible impression that invites the audience to imagine biting into our products and experiencing their delightful taste. This will be achieved by strategically using images and colors to communicate the rich emotions and flavors inherent in our brand, ensuring that every visual touchpoint is a delicious preview of the product experience itself.
Let's build something striking!
More Projects
Branding
Velvet
A food and sweets brand with such a good reputation that people say "yum" whenever they see its products. A brand whose name alone is enough to make your mouth water.
Year :
2025
Industry :
Food & sweets
Project Duration :
3 days
Problem :
Many brands fail to express the type of food or products they sell; they don't convey what their food tastes like. It's essential to express what you want customers to feel whenever they consume your products in order to create strong connections and feelings with the people who make the brand exist.
Solution :
This project proposes a minimalist poster design that uses Pantone’s Very Peri as the primary background color. Clean, modern typography is paired with a subtle blue branch illustration, creating a harmonious focal point.
The overall composition is kept simple to let the color and illustration breathe, ensuring that the freshness and optimism of Very Peri are front and center. This approach delivers a poster that is both visually striking and elegantly understated.
Challenge :
The core creative challenge is to craft a brand identity that is not just visually appealing, but sensorially evocative. We need to translate the very essence of "sweetness" into our visuals, creating an almost tangible impression that invites the audience to imagine biting into our products and experiencing their delightful taste. This will be achieved by strategically using images and colors to communicate the rich emotions and flavors inherent in our brand, ensuring that every visual touchpoint is a delicious preview of the product experience itself.